How Schibsted Media Group Used Empathy and Evidence to Validate New Ideas
Moves the Needle
OCTOBER 4, 2018
Action: In order to determine a plan of action, we met with their Bom Negocio leadership team in Brazil to discuss a number of items: How frequently they were interacting with customers, How long it has been taking to bring products to market, How important business decisions were being made: were they typically made based on evidence?
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