Idea Generation Idea Management Study Team Building 
Gregg Fraley
SEPTEMBER 14, 2021
The Sins That Ruin Idea Generation. ” Well, you bother because you need ideas. There have been many studies of brainstorming and articles written. Many of these studies start with an outdated notion of what brainstorming is, and usually don’t study real working teams. But first… .
Gregg Fraley
AUGUST 22, 2018
When I step into a room to facilitate a strategy, innovation, or idea generation session I usually find a great deal of energy. The research that says brainstorming doesn’t work studied groups with no training and no facilitator. Why then is corporate America so woefully undertrained in innovation fundamentals?
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