Idea to Value

JUNE 28, 2023

Research into the effectiveness of creativity training There have now been hundreds of peer-reviewed studies into creativity training. While this can be a fun way for fun team-building and teams to spend time together, it is less likely to result in longer-term improvement in their ability to solve problems or come up with creative solutions.

Training 211

Training Creativity Study Analysis 211

Gregg Fraley

SEPTEMBER 14, 2021

The Sins That Ruin Idea Generation. ” Well, you bother because you need ideas. There have been many studies of brainstorming and articles written. Many of these studies start with an outdated notion of what brainstorming is, and usually don’t study real working teams. But first… .

Brainstorming 111

Brainstorming Idea Generation Guidelines Study 111

Gregg Fraley

AUGUST 22, 2018

When I step into a room to facilitate a strategy, innovation, or idea generation session I usually find a great deal of energy. The research that says brainstorming doesn’t work studied groups with no training and no facilitator. Why then is corporate America so woefully undertrained in innovation fundamentals?

Training 48

Training Idea Generation Innovation Creative Thinking 48

Innovation in Practice

JANUARY 12, 2018

Once ideas have been generated, they are evaluated at a later stage, to see which are worth implementing.”. Even though brainstorming does have value, for the purpose of energizing, team building and alignment around a topic, there is o ne main drawback to the method: most results are of little practical value.

Brainstorming 55

Brainstorming Innovation Idea Generation Creativity 55