The Personality of a Business: More Than Just a Brand Image
Tullio Siragusa
SEPTEMBER 25, 2023
By offering wages higher than the industry average and comprehensive benefits, they don’t just talk the talk but walk the walk. Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing.
Let's personalize your content