LEAN Marketing Project Radical Innovation 
Qmarkets
MARCH 27, 2024
It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.
Paul Hobcraft
MARCH 27, 2018
We need to short-circuit our innovation development process, we must have as much visibility (and controls) into our value chain, we need to develop a riskier mindset to explore, validate and experiment to bring our products and services to market. The road you take will decide where innovation is heading for you.
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Gregg Fraley
AUGUST 1, 2018
New Service Offering for Digital Technology Innovation. Discover Ideas for Long Term and Tactical Innovation Projects. Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation).
Integrative Innovation
MAY 3, 2014
The resonance to my recent post on integrating Lean Startup and Design Thinking features to a combined process has been stunning. Interestingly, it looks like others support the idea of balancing and combining elements of both innovation approaches, too. It really seems to have hit a nerve!
Cris Beswick
APRIL 16, 2024
Leaders who champion innovation understand its role in driving competitive advantage, increasing market share, and, often, creating entirely new markets. Embracing the reality of continuous volatility Remaining relevant means staying vigilant to the constant changes initiated by customers, markets, regulators, employees, etc.
Integrative Innovation
AUGUST 1, 2014
The funnel describes the main stages and gates every idea has to pass through on its way to a product, service or business model innovation. Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. However, we suggest a model that goes beyond the market launch and adds two more phases.
Idea to Value
JULY 21, 2017
When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.
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