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Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Sales and marketing leaders can set the tone by encouraging team members to empathize with clients and understand their needs and aspirations. This can be done through team-building activities, training sessions, and by recognizing team members who demonstrate empathy and caring towards clients.

Marketing 115
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Design Thinking for Collaboration: A COOs’ Guide to Cross-Functional Teams Innovation

Tullio Siragusa

Foster a culture of experimentation and encourage teams to test their ideas and learn from their mistakes. Encourage teams to share their ideas and progress with each other and with other stakeholders. Promote a test-and-learn mindset: Encourage team members to test their ideas and hypotheses and to learn from the results.

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The Power of Bottom-Up Systems in Organizational Success

Tullio Siragusa

This can be achieved through regular team meetings, suggestion boxes, and an open-door policy by the management. Instead of being the sole decision-makers, they need to learn to act as facilitators and enablers, guiding and supporting their teams in a more collaborative and inclusive decision-making process.

System 62