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The Importance of Listening When Developing a Product Roadmap

Anaqua

When it comes to product strategy and development at Anaqua, the key word is LISTEN. From this, we were able to develop a series of significant enhancements being introduced over the course of the year to the platform. The product roadmap process at Anaqua is always iterative. 4 - Innovation management.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers. The Pathways training includes brief online modules supported by in-person reinforcement from department managers. Consider Employee Lifetime Value.

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Ideation: Anatomy of a New Product Idea

Taivara

If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.

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The Marketing Stakeholder Interview

Boxes and Arrows

Project Management for Stakeholder Interviews. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both. The Sales Stakeholder Interview.

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Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.

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How Should Customer “Needs” Be Defined?

Strategyn

They come from dozens of sources, including social media, the service desk, the sales team, customer advisory boards, and formal qualitative and quantitative research. Consequently, managers search through the information they have in hopes of discovering the nuggets of information that will lead them to success. Why does it matter?