Marketing Open Innovation Presentation Radical Innovation 
Paul Hobcraft
MAY 18, 2016
Innovation is a learning process not to be confused with a safety procedure, both can be effectively managed and different in their treatment. Equally we have learnt innovation evolves due to this learning process and how ‘it’ interacts with customer needs. Opportunities tend to be defined narrowly.
Paul Hobcraft
MAY 18, 2016
It can still come under the broad risk umbrella but judging innovation risk is utterly different from organizational strategic risk. Innovation is a learning process not to be confused with a safety procedure, both can be effectively managed and different. Opportunities tend to be defined narrowly.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Integrative Innovation
AUGUST 1, 2014
The funnel describes the main stages and gates every idea has to pass through on its way to a product, service or business model innovation. Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. However, we suggest a model that goes beyond the market launch and adds two more phases.
Paul Hobcraft
AUGUST 11, 2015
This is part two of an extended series on my thoughts on “ moving towards a new way of managing innovation ” that explores the potential for changing the management of innovation. We all feel the need for speed as the pace of innovation quickens, as we face shortening life cycles, greater competition and growing market pressure.
hackerearth
OCTOBER 16, 2017
For survival, innovation is almost obligatory (Drucker, 1999). An innovation process “connects upstream idea valuation to downstream production and release to market.” Once a well-defined innovation strategy that aligns with business goals is in place, the next step will entail managing it effectively. Decreases costs.
hackerearth
OCTOBER 16, 2017
For survival, innovation is almost obligatory (Drucker, 1999). An innovation process “connects upstream idea valuation to downstream production and release to market.” Once a well-defined innovation strategy that aligns with business goals is in place, the next step will entail managing it effectively. Decreases costs.
Paul Hobcraft
SEPTEMBER 27, 2017
Presently efforts are highly individual, driven by the belief this might give a competitive edge in the eyes of the consumer but there is this growing need to have a more ecosystem awareness that would be more significant in understanding true cost of impact, and from this understanding, deliver real sustainability credentials.
Expert insights. Personalized for you.
133 
Let's personalize your content