Marketing Product Strategy Tools Underperforming Technical Team 
Anaqua
FEBRUARY 23, 2022
When it comes to product strategy and development at Anaqua, the key word is LISTEN. From this, we were able to develop a series of significant enhancements being introduced over the course of the year to the platform. The product roadmap process at Anaqua is always iterative.
Boxes and Arrows
NOVEMBER 17, 2015
But rather than seeing picture-making as a mere stepping stone toward strategy, we can use it as our “super power” to lead. He uses the same tools I have, but when he touches them, drawings appear. Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BrainZooming
APRIL 21, 2017
For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?
BrainZooming
OCTOBER 11, 2016
In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?
BrainZooming
APRIL 5, 2016
The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team.
Boxes and Arrows
APRIL 13, 2017
Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.
Expert insights. Personalized for you.
40 
Let's personalize your content