BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

Strategyn

JULY 12, 2016

They come from dozens of sources, including social media, the service desk, the sales team, customer advisory boards, and formal qualitative and quantitative research. First, we define a market as a group of people and the “job” they are trying to get done. Companies are not lacking customer insights. Why does it matter? Pretty slim!

Underperforming Technical Team 44

Underperforming Technical Team Marketing Groups Product Strategy 44

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

SEPTEMBER 13, 2016

While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Employee Leader Strategy. Help employees develop as leaders.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

Taivara

JULY 23, 2018

If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.

Ideation 48

Ideation Underperforming Technical Team Brainstorming Technical Review 48

BrainZooming

NOVEMBER 2, 2015

Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers. Department managers are receiving training, greater authority, and latitude to manage their department teams. That does not mean everyone determines and forms strategy.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

BrainZooming

FEBRUARY 22, 2016

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. As regular Brainzooming readers understand, we’re proponents for using structure (instead of blank pieces of paper) to make it easy for any employee to successfully contribute to developing strategy.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.

Video 57

Video Conference Artificial Inteligence Design 57