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A Beginner’s Guide to Web Site Optimization—Part 3

Boxes and Arrows

Web site optimization has become an essential capability in today’s conversion-driven web teams. In Part 1 of this series, we introduced the topic as well as discussed key goals and philosophies. In Part 2 , I presented a detailed and customizable process. Communication. The email should include: Name/brief description of the test.

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IA Summit 10 - Day 3

Boxes and Arrows

Instead, our systems must act more like people. Our theme is meant to inspire everyone in the community—even those who aren’t presenting or volunteering—to bring their best ideas to the table. By gathering and sharing practical solutions for everyday challenges, we can create more breathing room to plan for what’s to come.

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