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The only two measures that matter

David Marks

On the backdrop of the boundless creativity of scientists, technologists and entrepreneurs (often one and the same) a cottage industry of management theories has emerged. Some companies, such as Apple, rely on a strong brand culture that effectively blinds their fans to the very existence of viable alternatives.

article thumbnail

The only two measures that matter

David Marks

On the backdrop of the boundless creativity of scientists, technologists and entrepreneurs (often one and the same) a cottage industry of management theories has emerged. Some companies, such as Apple, rely on a strong brand culture that effectively blinds their fans to the very existence of viable alternatives.

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Designing for Harmony

Boxes and Arrows

Was their size and rapid growth diluting their design-driven culture? A focus on profits and products had watered down their culture of user-focused design. This wasn’t Intuit’s first time at the rodeo: they had introduced QuickBooks Online in 2001. Solving for the innovator’s dilemma.

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