2001 Creativity Design Thinking Marketing 
Moves the Needle
DECEMBER 17, 2015
Henry Ford’s great insight was that if he could reduce the cost of cars such that his decently-paid employees could afford to buy the automobile they made, he’d have a massive market. The number of competitors in most open markets is incredible and increasing rapidly. not market risk (will it succeed in the market?).
Open Innovation EU
MAY 17, 2017
Whereas Schumpeter describes an entrepreneur as disequilibrative – destroying the pre-existing stage of the equilibrium ((Kirzner, 1999) – Kirzner chooses to describe the role of the entrepreneur as more equilibrative – entrepreneurs systematically displace disruptive conditions in order to create stabilized market conditions (Kirzner, 1999).
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Gijs Van Wulfen
MAY 5, 2017
No market need. Discover : Discovering trends, markets, technologies and customer insights. Birgit Verworn, August 2001, [link]. From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. Lack of resources.
Gijs Van Wulfen
NOVEMBER 7, 2016
No market need. Discover : Discovering trends, markets, technologies and customer insights. Birgit Verworn, August 2001, https://www.tuhh.de/tim/downloads/arbeitspapiere/Arbeitspapier_4.pdf. No priority for innovation. No insights or inspiration. Lack of resources. No internal support . Insufficient skills. Fear of failure.
Boxes and Arrows
DECEMBER 23, 2014
By using these nascent user-centered design methods, they were able to meet the expanding needs of their user base and claim over 90% of the small business accounting software market. After enjoying almost total market domination, Intuit finally was beginning to face some competition.
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