2002 Advertising Engagement Project 
Boxes and Arrows
AUGUST 17, 2010
As UX professionals, we strive to design engaging experiences. The total engagement of the flow experience is highly immersive and encourages user loyalty. Flow is a highly engaging experience, and strong emotional engagement demands and narrows the user’s attention. Tybout and P. Cafferata (Eds.), 3 Russell, J.
Boxes and Arrows
APRIL 11, 2010
I don’t care if there’s 5, or 6, or 7, but if after 20 some years nobody has come up with a sixth, I feel safe to say there is no more than 10, and there’s probably not more than 5, and it works, because you can decide when you start a project of how you get into it. It was a Herculean project I did for MIT.
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