There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). We are often specifically asked to improve on them by finding cost savings, improving their functionality or design. To achieve that ‘engage and exchange’ culture, you need a well-structured management system that can respond.
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