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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Context matters

Boxes and Arrows

What makes a marketing e-mail or newsletter efficient? The act of clicking certain element in a marketing e-mail is a result of a longer process of identifying, assimilating, and analyzing its content. But what to include in the marketing message instead of introductory blah-blah text? Each version was seen by 27 participants.

Study 91
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Brainstorming with an expert, Matt Nelson

Betterific

Matt Nelson (MN): I dropped out of college in 2005 and spent several years driving trucks across the country. MN: Good ideas come from people motivated to change the conditions (good or bad) of themselves or others. From there, Marketing works its magic on developing advertising campaigns, pricing and distribution channels.

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Innovation – Why Bezos Succeeded, While Lampert Failed at Sears

Adam Hartung

In March, 2005 Sears shareholders approve the deal. The traditional Sears market was niched up across big box retailers like Best Buy, clothiers like Kohls, tool stores like Home Depot, parts retailers like AutoZone, and soft goods stores like Bed, Bath & Beyond. Leaving Sears’ market “hollowed out.”

Trends 36
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You Never Fail Until You Stop Trying

Gijs Van Wulfen

That’s why being persistent, is the quality that makes you deliver results, taking an idea from scratch to it’s market success. Two years after graduating from the Rhode Island School of Design in 2005, Brian Chesky and Joe Gebbia moved to San Francisco where they shared a three-bedroom apartment.

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When innovation led to a reversal of fortunes

hackerearth

The world is moving around you - customer expectations are changing, competitors are always catching up and threatening to take away your business.”. It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion.

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New Energy for Climate Innovation

Outside Innovation

The United Nations Conference of the Parties (COP-21) to the United Nations Framework Convention on Climate Change took place in Paris from November 30 to December 12th, 2015, just a week after major terrorist attacks across the city. Why is Climate Change a "Customer" Concern? But something important has happened.