Boxes and Arrows

AUGUST 17, 2010

As UX professionals, we strive to design engaging experiences. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is. Then, we’ll dive deeper to explore how design elicits and communicates emotion and personality to users.

Design 101

Design Examples Engagement Learning 101

hackerearth

AUGUST 10, 2017

CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising. When Virgin America had limited marketing budgets, it got creative and partnered with Victoria's Secret and HBO (2007-2008) to redefine customer experience for their flyers.

Underperforming Technical Team 40

Underperforming Technical Team Innovation Video Creativity 40

hackerearth

MAY 12, 2017

It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. The climb has been quite an uphill task for the iconic toy designer.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

Boxes and Arrows

FEBRUARY 9, 2016

The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. But how do you do that? Strategy first.

Design 83

Design Strategy Strategy Data 83

Boxes and Arrows

SEPTEMBER 4, 2008

This is the third interview in the series, and I got to spend time with David Armano, VP Experience Design at Critical Mass. He also blogs about experience design at Logic + Emotion. RU: How did you get your start in the design industry? I still consider what I do (design strategy) to be part if the discipline.

Conference 40

Conference Design Industry Strategy 40

Boxes and Arrows

AUGUST 7, 2008

billion dollar market (NPD Group 2006) continues to grow as game franchises have extended into books, graphic novels, films, merchandise, and communities of devotees. When considering whether elements of video game design could apply to a site, you might think the category of your site is your first question.

Video 44

Video Design Tips Learning 44