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Emotional Design with A.C.T. - Part 1

Boxes and Arrows

As UX professionals, we strive to design engaging experiences. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is. Then, we’ll dive deeper to explore how design elicits and communicates emotion and personality to users.

Design 101
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Why you need extreme constraints to fuel innovation

hackerearth

CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising. Innovation is more about thinking than about product or process innovation. Constraints can be inspiring. Constraints are fundamental to problem-solving. Well, some do.

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What UX Designers Need to Know about Conversion Rate Optimization

Boxes and Arrows

The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. Content goals are business goals.

Design 83
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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Apple has refashioned consumer experience with its iconic branding, stylish design and a diverse product range, its own retail stores, and important partnerships with the competition. and Apple came back.

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IDEA 2008: An Interview with David Armano

Boxes and Arrows

This is the third interview in the series, and I got to spend time with David Armano, VP Experience Design at Critical Mass. He also blogs about experience design at Logic + Emotion. RU: How did you get your start in the design industry? I still consider what I do (design strategy) to be part if the discipline.

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Your New Excuse to Get an Xbox

Boxes and Arrows

billion dollar market (NPD Group 2006) continues to grow as game franchises have extended into books, graphic novels, films, merchandise, and communities of devotees. When considering whether elements of video game design could apply to a site, you might think the category of your site is your first question.

Video 44