Remove 2007 Remove Big Data Remove Data Remove Marketing
article thumbnail

Optimizing R&D Resources: Strategies for CTOs and Innovation Leaders

ITONICS

Between 2007 and 2022, corporate R&D spending grew with a CAGR of 5.2%, underscoring the importance of R&D in driving future growth and market differentiation ( Global Innovation Tracker, 2023 ). In the past decades, research and development (R&D) expenses have surged across various industries.

article thumbnail

How Technology is Shaping Marketing in the Next Decade

Innovation Excellence

Nobody even heard of mobile marketing, content marketing or big data. If you took a reasonably competent marketer from 2007 and transported her to today, much of what she knew about her job would be irrelevant. Ten years ago, social media was in its infancy. The iPhone hadn’t even been launched yet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Should Your Business Find the Next Big Thing?

IdeaScale

If you take every product even companies most celebrated for innovation have ever taken to market, you won’t find a very high batting average of success. Netflix’s streaming video model seems blindingly obvious now, but stop and consider the state of television in 2007.

article thumbnail

50 what-if questions to reimagine the future

Board of Innovation

What if data became worthless? What if everyone had a digital log book with data starting from birth? Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. What if ‘Made in China’ became a quality label?

article thumbnail

PLAYING IT SAFE IS THE MOST DANGEROUS THING YOU CAN DO

Innovation 360 Group

One , these companies operated in highly regulated markets. Tiny startups are restructuring of entire industries when they exploiting existing market failures to serve new customer needs. Two , a few key players had consolidated all the power. Disruption is the new normal in the global, mobile, digital world.

article thumbnail

Microsoft and Linked-In – Same Song, Different Key

Adam Hartung

Today PC sales continue their multi-year, accelerating decline, while some markets (such as education ) are shifting to Chromebooks for low cost desktop/laptop computing, growing their sales and share. Meanwhile, mobile devices have been the growth market for years. But the world changed. Remember aQuantive?

Tools 36