Remove 2008 Remove Brainstorming Remove Disruption Remove Ideation
article thumbnail

The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. While it disrupted the traditional hotel industry, its brand personality was initially centered around affordable travel accommodation.

article thumbnail

3 Takeaways from Spigit’s Innovation Forum

Planview

These challenges could be happening now, like reducing customer churn, or in the future, like disruption. Create an environment where collaboration and ideation thrive. ” 2003’s “Finding Nemo,” and 2008’s “WALL-E”) were brainstormed over a single lunch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Takeaways from Spigit’s Innovation Forum

Planview

These challenges could be happening now, like reducing customer churn, or in the future, like disruption. Create an environment where collaboration and ideation thrive. ” 2003’s “Finding Nemo,” and 2008’s “WALL-E”) were brainstormed over a single lunch.

article thumbnail

Innovation Ecosystem: Bridging the Gap Between Digital and Offline Innovation

Qmarkets

Now, with the advent of innovation software, the process of ideation and collaboration mostly happens online. GroupMe, a group messaging app, began as a hackathon project at the TechCrunch Disrupt conference in 2010. Likewise the software company Nitobi began as a project at the iPhoneDevCamp in 2008. Create Community.

article thumbnail

Innovation Ecosystem: Bridging the Gap Between Digital and Offline Innovation

Qmarkets

Now, with the advent of innovation software, the process of ideation and collaboration mostly happens online. GroupMe, a group messaging app, began as a hackathon project at the TechCrunch Disrupt conference in 2010. Likewise the software company Nitobi began as a project at the iPhoneDevCamp in 2008. Create Community.