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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. It’s these submerged elements that truly define a brand.

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Creating 21st Century Transformational Learning

Innovation Excellence

GUEST POST from Janet Sernack I was privileged to attend one of the first Theory U; Presencing Leadership for Profound Innovation and Change Workshops presented by the Sloane School of Management, in Boston in 2008. This means that I have … Continue reading →

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Pretotyping to Build The Right It from Alberto Savoia at Stanford

InnovationTraining.org

I think it can be helpful for organizations moving into the action stage for the innovations they’ve conceived. It’s a great technique for the “prototyping” and “testing” stages of the design thinking process.

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IDEA 2008

Boxes and Arrows

Emerging trends | Design thinking | Service innovation – Aradhana Goel When we look through the lenses of society (how we connect), mobility (how to move) and sustainability (how we consume), we realize that the world has changed dramatically in the last couple of years. Aurora (Part 1) from Adaptive Path on Vimeo.

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José Moreno

Innovation 360 Group

Design Thinking. In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. He’s passionate about music and Hispanic literature. Area of expertise: Strategy. General Management. Innovation Management. Strategic Change. Geointelligence. Software research.

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José Moreno

Innovation 360

Design Thinking. In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. He’s passionate about music and Hispanic literature. Area of expertise: Strategy. General Management. Innovation Management. Strategic Change. Geointelligence. Software research.

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71 Innovation Methodologies

Open Innovation EU

Human-Centered Design (IDEO). Updated Model of Design Thinking. Design Thinking Process (Stanford). Focus stage: Maturity Published: 2008 more…. Focus stage: Maturity Published: 2013 more…. Focus stage: Seed Published: 2014 more…. Focus stage: Seed Published: 2013 more…. Double Diamond (Chu).