Tullio Siragusa
SEPTEMBER 25, 2023
Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. It’s these submerged elements that truly define a brand.
Innovation 360 Group
JUNE 25, 2018
In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. Design Thinking. Software research. He’s passionate about music and Hispanic literature. Area of expertise: Strategy. General Management. Innovation Management. Strategic Change.
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Innovation 360
JUNE 26, 2018
In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. Design Thinking. Software research. He’s passionate about music and Hispanic literature. Area of expertise: Strategy. General Management. Innovation Management. Strategic Change.
Boxes and Arrows
OCTOBER 16, 2008
Emerging trends | Design thinking | Service innovation – Aradhana Goel When we look through the lenses of society (how we connect), mobility (how to move) and sustainability (how we consume), we realize that the world has changed dramatically in the last couple of years. Aurora (Part 1) from Adaptive Path on Vimeo.
Boxes and Arrows
DECEMBER 18, 2018
Stackoverflow arrived on the scene in 2008 and solved the hostile environment brilliantly by applying gamification methods to encourage constructive participation on their platform. Designers must think about these social effects before they release a feature. Finally, our good old standby—prototyping—can help as well.
Boxes and Arrows
DECEMBER 18, 2018
Stackoverflow arrived on the scene in 2008 and solved the hostile environment brilliantly by applying gamification methods to encourage constructive participation on their platform. Designers must think about these social effects before they release a feature. Finally, our good old standby—prototyping—can help as well.
hackerearth
OCTOBER 16, 2017
It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of Design Thinking for Strategic Innovation. Source: The Evolution of Innovation Management towards Contextual Innovation (2008). This includes significant changes in techniques, equipment and/or software.
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