article thumbnail

Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Over its 100-year history, the automotive industry has faced several challenges , most recently in 2009 during the Great Recession. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

article thumbnail

Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Over its 100-year history, the automotive industry has faced several challenges , most recently in 2009 during the Great Recession. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

article thumbnail

Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Over its 100-year history, the automotive industry has faced several challenges , most recently in 2009 during the Great Recession. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.