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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Over its 100-year history, the automotive industry has faced several challenges , most recently in 2009 during the Great Recession. So automakers need to broaden their view, place the passenger at the center and learn as much as possible about each passenger.

article thumbnail

Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Over its 100-year history, the automotive industry has faced several challenges , most recently in 2009 during the Great Recession. So automakers need to broaden their view, place the passenger at the center and learn as much as possible about each passenger.

article thumbnail

Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Over its 100-year history, the automotive industry has faced several challenges , most recently in 2009 during the Great Recession. So automakers need to broaden their view, place the passenger at the center and learn as much as possible about each passenger.