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Behavioral Design Training

InnovationTraining.org

Popularized by Stanford University Behavior Design Lab founder Dr. BJ Fogg, behavioral design thinking is a model and theory that seeks to understand behavior and the role it plays on consumer action. Behavioral design, or behavior design, will be explored in more detail in this blog post. Image Source.

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Consumer behavior: how Digital Transformation changed the buying process forever

mjvinnovation

He looks for opinions about a product of his interest in social networks, watches reviews on a video platform to understand how it works, starts comparing prices and features in an environment to at some point decide for his purchase – online or not. But the purchase decision was already a structured process.

Change 40
article thumbnail

Consumer behavior: how Digital Transformation changed the buying process forever

mjvinnovation

He looks for opinions about a product of his interest in social networks, watches reviews on a video platform to understand how it works, starts comparing prices and features in an environment to at some point decide for his purchase – online or not. But the purchase decision was already a structured process.

Change 8