article thumbnail

You need a red team, not a red pill

Jeffrey Phillips

Why you should consider a red team Let's imagine, instead, that your innovation team, the people with the great new idea, are the blue team. They've developed an idea based on a set of insights, voice of the customer work, great idea generation and a lot of testing. After all, good artists borrow and great artists steal.

article thumbnail

Creating Innovation Connections as the Customer Advocate

IdeaScale

They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer. For example, Amazon developed a system to enable competitors to sell on its website, even when competitors offered cheaper prices. How to Connect with Customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Internal Crowdsourcing: Lessons Learned from NASA

IdeaScale

The center was created in 2011 by the federal Office of Science, Technology, and Policy to foster innovation at NASA and throughout U.S. NASA@Work, the space program’s internal crowdsourcing program, is charged with promoting knowledge-sharing and idea generation. government departments. Evolve Your Story.

article thumbnail

Creative Problem Solving: Overcoming Fixation

Michael Roberto

For example, brief breaks during brainstorming sessions can increase the number and variety of ideas generated (Kohn & Smith, 2011; Paulus & Brown, 2003). Breaks are purported to free individuals from their fixated mindset by ‘‘reducing the ‘recency’ value of inappropriate strategies” (Ochse, 1990, p.

article thumbnail

The Creative Process And How Idea Management Solutions Fit In

Qmarkets

Having geeky friends as a teenager and freelancing for an idea generation company, I was always surrounded with people full of ideas. If you don’t know anything about the physiology in organic cells for example, it will be very difficult to invent a medicine without happy accidents. But that’s not the whole story.

article thumbnail

The Creative Process And How Idea Management Solutions Fit In

Qmarkets

Having geeky friends as a teenager and freelancing for an idea generation company, I was always surrounded with people full of ideas. If you don’t know anything about the physiology in organic cells for example, it will be very difficult to invent a medicine without happy accidents. But that’s not the whole story.

article thumbnail

The Thin Line Between Innovation and Insanity

Qmarkets

Dan Shechtman was awarded the 2011 Nobel Prize in Chemistry for its discovery. When playing around with radical ideas, most will be too far out there to work. Some might give rise to a great idea that's somewhat less extreme or a bit different. But the initial response was ridicule. So this feature is also key for innovators.