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You need a red team, not a red pill

Jeffrey Phillips

Why you should consider a red team Let's imagine, instead, that your innovation team, the people with the great new idea, are the blue team. They've developed an idea based on a set of insights, voice of the customer work, great idea generation and a lot of testing.

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Creative Problem Solving Process

This initial thought process has led to later models, including the 2011 Creative Problem Solving (CPS) Learner’s Model from the Creative Education Foundation. While divergent thinking, or brainstorming, generates lots of potential possibilities, convergent thinking involves evaluating and choosing the most promising one.


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Creating Innovation Connections as the Customer Advocate


They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer. Bring the “voice of the customer” into the decision making and idea generation. User groups : Hold user group meetings where ideas are shared and feedback is welcomed.

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Best Practices for Internal Crowdsourcing: Lessons Learned from NASA


The center was created in 2011 by the federal Office of Science, Technology, and Policy to foster innovation at NASA and throughout U.S. NASA@Work, the space program’s internal crowdsourcing program, is charged with promoting knowledge-sharing and idea generation. government departments.

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Can’t We All Just Get Along? Innovation and Bridging the Generational Divide

Idea to Value

Innovation requires more than just idea generation. After all, innovation cannot exist in a vacuum; but rather, an organization must build a culture of innovation to catalyze and sustain the creation of new ideas and then ultimately actually implement the ideas that make it out of the initial starting gate.

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Everything you need to know about innovation management software


With the right tool, the idea generation, implementation and evaluation, and market tracking phases can be managed to create successful business outcomes. A novel strategy encompasses good idea generation, evaluation, and implementation techniques. What is innovation management software (IMS)? Rampersad, G., and Plewa, C.

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Creative Problem Solving: Overcoming Fixation

Michael Roberto

For example, brief breaks during brainstorming sessions can increase the number and variety of ideas generated (Kohn & Smith, 2011; Paulus & Brown, 2003). Breaks are purported to free individuals from their fixated mindset by ‘‘reducing the ‘recency’ value of inappropriate strategies” (Ochse, 1990, p.