There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Paper presented at PMI® Global Congress 2012—North America, Vancouver, British Columbia, Canada. The knowns are those products, services, processes, etc. Much of this work is incremental or distinctive in innovation. It is highly valued in the idea management process. Characterizing unknown unknowns.
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