There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Paper presented at PMI® Global Congress 2012—North America, Vancouver, British Columbia, Canada. The knowns are those products, services, processes, etc. I wrote about this some time back, discussing the extended innovation funnel ( here ) and used this visual. Characterizing unknown unknowns. that we know we can improve upon.
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