Destination Innovation

SEPTEMBER 12, 2021

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?

Marketing 260

Marketing Examples Comparison Agile 260

Destination Innovation

JUNE 8, 2023

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

Entrepreneurship 130

Entrepreneurship Leadership Course LEAN 130

Brunner

JUNE 6, 2023

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52

Data Management Marketing Report 52

Phil McKinney

MAY 6, 2023

Innovation influencer marketing is a new and exciting way to get your company's customers and investors on board. The history of influencer marketing dates back to the early days of traditional advertising. Recently, the term “influencer marketing” has become popular thanks to the rise of social media.

Innovation 52

Innovation Marketing Strategy Strategy 52

BrainZooming

OCTOBER 28, 2015

When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. Extending Branding Strategies Too Far. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Innovation Strategy to Grow Your Business? – Mike Brown.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

Boxes and Arrows

OCTOBER 29, 2013

What makes a marketing e-mail or newsletter efficient? The act of clicking certain element in a marketing e-mail is a result of a longer process of identifying, assimilating, and analyzing its content. But what to include in the marketing message instead of introductory blah-blah text? Directing users’ attention by faces.

Study 91

Study Examples Marketing Engagement 91

BrainZooming

JANUARY 7, 2016

While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love. For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.

Strategic Thinking 40

Strategic Thinking eBook Strategy Strategy 40