“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels
JULY 8, 2017
. Using the right innovation (tool) for the job. Arguably, the principle of Open Innovation was utilized for the first time by Professor James Murray in 19th Century Oxford, England. In the time that has passed since then, this concept has become infinitely easier to implement thanks to the development of Innovation Management technology, however some companies are yet to wake up to its potential. . A History of Open Innovation. The Innovation Gamble.