Tullio Siragusa

SEPTEMBER 25, 2023

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Ideate Time to get those creative juices flowing. Define Now, consolidate your findings.

Design Thinking 118

Design Thinking Tips Design Training 118

Integrative Innovation

JANUARY 7, 2015

Yesterday, I was quite delighted to see my post Integrating Lean Startup and Design Thinking ranked #11 of the Top 100 Innovation Posts 2014 at Innovation Excellence. “Either-or” was yesterday, today we need more integrative, “both-and” thinking. No one size fits all.

LEAN 40

LEAN Design Thinking Innovation Design 40

Wazoku

DECEMBER 12, 2017

According to G2 Crowd innovation management technology supports early-stage activities, such as idea generation, evaluation and selection, as well as later-stage activities like innovation portfolio management, project management and resource planning. I presented the image below at the Design Thinking and Business Innovation Summit.

Technology 40

Technology Software Artificial Inteligence Idea Management 40

hackerearth

DECEMBER 8, 2017

Today, the business world recognizes that continuous innovation and design thinking are the keys to long-term sustainability and success. Design Thinking is NOT a New Concept. With all the hype around design thinking, one would think that it is a new concept. What is Design Thinking?

Design Thinking 65

Design Thinking Design Innovation Course 65

Integrative Innovation

AUGUST 1, 2014

Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. Ideation : Ideas for innovation in products, services and business models are generated. Ideation : When a firm has a strong innovation culture and a sufficiently open innovation mindset there is usually no shortage in innovation ideas.

Technical Review 67

Technical Review Radical Innovation Innovation Marketing 67

Qmarkets

JANUARY 7, 2020

To maximize the ROI of your innovation initiatives, it’s vital to gain input from as many sources as possible and ensure all departments take part in a culture of ideation. For example, in 2014 the U.S According to a recent global forecast , the innovation management market is projected to reach 1,519.2

Idea Generation 52

Idea Generation Innovation Management Management Culture 52

Innovation 360

JUNE 26, 2016

Market leaders in the new B2B2C space brought in innovative concepts from start-ups and online marketers, such as brainstorming ideation, rapid project development for commercialization, smaller repetitive iterations of prototypes, A/B testing and simultaneous project portfolio management across the 3 Business Model Innovation Horizons.

Case Study 45

Case Study Analysis Design Thinking Innovation 45