Tullio Siragusa

SEPTEMBER 25, 2023

While it disrupted the traditional hotel industry, its brand personality was initially centered around affordable travel accommodation. The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. It’s these submerged elements that truly define a brand.

Design Thinking 118

Design Thinking Tips Design Training 118

Paul Hobcraft

NOVEMBER 29, 2016

One of the implications is this growing recognition that innovation is rarely succeeding in isolation but it is growing on a more highly dependent type of complementary innovation, a collaborative network, working around this new emerging innovation to deliver a more connected, radical experience, requiring innovation ecosystem management.

Innovation 120

Innovation Collaboration Disruption Marketing 120

hackerearth

MARCH 29, 2018

Big companies are relying on mergers and acquisitions, joint ventures, and licensing, with huge funds set aside to grow and consolidate, for continuous and disruptive innovation. Source: Stanford Social Innovation Review. Business development and micro venture innovation fund. Social diffusion.

Technical Review 48

Technical Review Entrepreneurship Innovation Knowledge Base 48

Tim Kastelle

MARCH 13, 2016

That means high integration costs – and another reason to be wary of new innovation. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. This suggests, this path to explorative innovation may be more appropriate for them.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100