2014 Leadership Marketing Technical Review 
Paul Hobcraft
JANUARY 25, 2016
The emphasis from many of these leading consultancies has been on establishing a clear “thought leadership” approach to underpin their expertise and attract as a ‘go to’ resource. Many of the bigger consulting companies offer a highly valued “thought leadership” with significant research backing this up.
Paul Hobcraft
OCTOBER 8, 2015
The emphasis has been on establishing a clear “thought leadership” approach to underpin the consulting expertise. Many of the bigger consulting companies highly value their “thought leadership”. Many are presently actively trying to quantify the impact of this thought leadership. But not all thought leadership is equal.
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Paul Hobcraft
NOVEMBER 22, 2016
Knowing the why of your customers is something that keeps many marketing and C-level executives up at night. With the runway for disruptive technologies still ahead (e.g., For executives and senior leadership, the need to accelerate innovation (81%) was at the top of the digital transformation agenda. In summary.
Tim Kastelle
MARCH 7, 2016
Accelerating dynamics and pace of disruption in most industries, in particular triggered by the perfusion of new technologies, lead to decreasing life times of existing business models. Leadership through vision and influence, rather than command and control, is required. Let’s remind: One size does not fit all.
Tim Kastelle
APRIL 30, 2016
Let’s sum up some relevant findings of these studies, making the case for dual innovation management: BCG: Most Innovative Companies 2014 . This trend is even more pronounced among strong innovators, with those pursuing a centralized approach rising from 68 percent in 2013 to 71 percent in 2014.
ITONICS
AUGUST 23, 2018
We took a closer look at the most important sources of innovation in large companies: The Leadership. Yet, companies around the world are in digital transition and face even larger leadership gaps. The leadership should make sure to be a source for overall drive, vision, and ambition of the organization with regards to innovation.
ITONICS
MAY 14, 2018
Nevertheless, many market participants still face the enormous challenge of figuring out the blend of all necessary elements and the right mix for a successful innovation process. Bezirk , a startup of crack engineering team inside Bosch figured that retail IoT is a great market that needs personalization. Innovation. Fail forward.
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