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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?

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Listen to Employees When Evaluating Leadership

Adam Hartung

Family Dollar also appeared on the list in 2014 (#9,) only to be embroiled in a takeover battle with Dollar General, and finally aquired by Dollar Tree within 7 months. And, of course, Radio Shack made the list in 2012 (#3,) 2013 (#5) and 2014 (#11) only to file bankruptcy in 2015. 2014 the stock made it to $119, and was sixth.

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Why We Are Entering A New Innovation Era.

Paul Hobcraft

Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. Posted on November 22, 2014. Posted on August 15, 2014. The period of 2012 to 2014 was a far from quiet time. There is a search for new solutions. Posted on January 4, 2015.

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Nine Short Innovation Lessons from Lego

Destination Innovation

David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. In a brilliant stroke of marketing Lego licensed Star Wars characters and vehicles. Study the user in action. Collaborate to innovate.

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5 Leadership Changes Vital to Enterprise Innovation

Moves the Needle

If you want employees to innovate, they need to work differently, and it’s up to the leadership to create an environment that enables them to do so. Here are 5 of the biggest leadership changes that drive real results: 1. Instead they reinvest profits back into the business to grow and explore new markets and products.

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The digital innovation era calls for new board leadership

Innovation 360 Group

Figure 1, The Success of Need Seekers. ( Strategy + Business, Global Innovation1000, 2014, Proven paths to innovation success: Exhibit 2. ). In H1 you need traditional leadership styles, such as the Spiral Staircase (Loewe, Williamson, Chapman and Wood, 2001), focusing optimization of existing business and incremental innovation.