article thumbnail

Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). . “ How to design a winning business model. Harvard Business Review.

article thumbnail

50 what-if questions to reimagine the future

Board of Innovation

What if you turned from B2C to B2B (or viceversa)? What if you were charged a fee for delivering a bad customer experience? What if you turned from B2C to B2B (or viceversa)? Airbnb and Ryanair originally designed a service with only B2C customers in mind. What if you only had voice to interact with users? More ambitious?