The answer is: 10 years to change a culture
Jeffrey Phillips
MARCH 26, 2024
My sense is that the first die was cast in the early 2000s, as the market began to favor high tech firms over manufacturing firms, and Boeing was at risk of being thought of as out of fashion. Additionally, it was experimenting with new design techniques for the 737. See what Forbes wrote about McNerney's turn as CEO of Boeing.
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