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So Where Is Innovation Heading?

Paul Hobcraft

Many companies are still in denial or not wanting to address the significant legacy and change required. Innovation has gone from being islands of knowledge, developing new products and services exclusive to that one company, then quickly copied by the competitors, into something radically different.

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Four reasons why corporate startups fail (and how yours can be succesful)

whataventure

The story of MOBIKO starts at Audi Business Innovation in 2017. Back then, Nicola Büsse oversaw the development of new business models and worked on a project to make a classic company car use more efficient. In doing so, they quickly noticed that company cars only meet a small fraction of the employees’ mobility needs.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

From my point of view, all of the issues pinned down at that time have gained significant importance, are being intensively debated and can still be considered cutting-edge for companies to stay ahead in managing innovation. Let’s have a brief look at each of them: Differentiating and integrative innovation concepts.