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Four steps for using creativity to drive business growth

Brunner

How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.

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THE QUESTION: Who Created "The Year of Living Creatively?"

Idea Champions

If you are thinking about subscribing to The Year of Living Creatively , one question you are likely to ask is this: "Who created it -- and what are his credentials?". FREE THE GENIE BRAINSTORMING : Facilitated, online creative thinking sessions for individuals and small teams. Virtual version to launch in 2021.

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Leadership Tips for Building a Culture For Innovation

Cris Beswick

At its core, Innovation is about identifying and creatively solving problems to deliver new value. It requires more than establishing an innovation team or hosting a few ideation workshops. trillion in 2021. ” Additionally, leaders must demonstrate openness to creative ideas and unconventional thinking.

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Can Innovation Work in a Work-from-Home World?

The Inovo Group

Kate Lister, President of Global Workplace Analytics said recently, “Our best estimate is that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021.”. Done the right way and in the absence of a pandemic, a proper mix of WFH and in-office can increase productivity AND creativity AND reduce stress levels.