Remove 2024 Remove Change Remove Engagement Remove Marketing
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Five Must-Have Features for Innovation Management in 2024

PlanBox Innovation

As we embark on the “ corporate innovation odyssey ” that is 2024 (as Planbox CEO Ludwig Melik calls it), equipping ourselves with the right features in our innovation toolkit cannot be overstated. But what exactly constitutes “must-have” features for innovation management in 2024? The Most Collaborative: Collaborative Canvas (duh!)

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3 education innovations to watch in 2024 (hint: it’s not just about skills and AI)

Christensen Institute

Despite these growing proof points, efforts to improve education lean on mental models, theories of change, and investment strategies that routinely ignore the social side of opportunity. I suspect that most discussions about AI in education in 2024 will be about efficiencies gained, not connections lost. Please share your thoughts!

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Pitching Business Ecosystems opens up the possibility of real change.

Paul Hobcraft

The problem for many is that it does “confront” them in considering the multiple layers of what this might mean regarding changes in mindset, organization thinking, and design, rethinking trust by opening up to others outside your existing network and adapting to a new way of design and thinking. Ecosystems support agility.

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What Does the U.S. TikTok Ban Mean for Marketers? What Brands Should Know

Brunner

Marketers are asking, “Now what?” Brunner manages TikTok as a marketing channel for clients in industries from building supplies and auto insurance to consumer packaged goods and quick service restaurants. federal court to challenge the new law, so the TikTok ban timetable could change. ByteDance filed suit May 7 in U.S.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Purpose-driven marketing resonates with this audience.

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Masters of Marketing 2023: How a Single Customer Insight Helped Crayola Expand its Brand Focus

Brunner

Using data and research can uncover customer insights that can drive growth and change how you see your business A true customer insight can transform your brand. She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Just ask Victoria Lozano.

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Have organizations become more collaborative over 25 years? What has enabled that?

Paul Hobcraft

Collaboration, Idealization and the enabling of innovation I have have been looking back at innovation and how it has changed over the last twenty-five years. Hopefully, this change has enabled better value creation and learning how to innovate. Ideation From closed to open: The way ideas are generated is changing.