Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. The early business landscape, dominated by the industrial revolution, prioritized mass production. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Marketing 105

Marketing Strategy Strategy Study 105

helloFUTURE

JUNE 5, 2023

Back in 2009, nestled in the heart of Silicon Valley, I was part of a vibrant innovation program at Yahoo, a company that once commanded a considerable footprint in the tech world.

Innovation Programs 81

Innovation Programs Company Innovation Product Innovation 81

Harvard Business Review

JUNE 5, 2023

New research into how consumer attitudes about climate change affect their behavior and purchasing habits find that the largest segment is “Conscious Non-consumers” — that is, people who have changed their behavior to help the environment, but are not purchasing environmentally friendly products. For companies selling these products, reaching this segment of consumers can be a source of profits and impact.

Groups 90

Groups Strategy Strategy Change 90

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Entrepreneur - Innovation

JUNE 5, 2023

In this article, we'll explore trendspotting and discuss seven ways to stay ahead of the curve in your industry as an entrepreneur.

Industry 93

Industry How To 93

Harvard Business Review

JUNE 5, 2023

Telemedicine visits in the United States have fallen sharply since April 2020, but the end of the pandemic should not spell the end of telemedicine. It can play a valuable role in the delivery of health care. The key to tapping its potential is to bring many elements of the clinic to the patient. An array of new technologies and services is making that possible.

How To 84

How To Technology Management 84

Harvard Business Review

JUNE 5, 2023

If you’re a woman who’s a new manager, people will probably push back on your authority.

Management 81

Management How To 81

Acuvate

JUNE 5, 2023

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Its adoption and utilization in the business world are gradually increasing. Gartner , for example, finds that 70% of executives are actively exploring generative AI, while 19% of executives have already moved beyond exploration and are piloting or using generative AI in practical applications.

Generative AI 52

Generative AI Strategy Strategy Technical Review 52

Rmukesh Gupta

JUNE 5, 2023

I recently read a blog post by Dave Trott and was blown away by the story of Bertha Benz and the role she played in the wide-spread adoption of motor vehicles. You can read his post here. The story, in short, is as follows: Karl Benz built his internal combustion engine based vehicle (3 wheeled) and was continuing to iterate to try and make it perfect, without being able to sell them.

Learning 52

Learning Leadership Innovation 52

Acuvate

JUNE 5, 2023

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Its adoption and utilization in the business world are gradually increasing. Gartner , for example, finds that 70% of executives are actively exploring generative AI, while 19% of executives have already moved beyond exploration and are piloting or using generative AI in practical applications.

Generative AI 52

Generative AI Strategy Strategy Technical Review 52

Speaker: Kat Conner

The challenge of delivering the right product at the right time while aligning with strategic objectives is more pressing than ever. Product management is evolving and gaining greater recognition as the means to creating this connection. Join our upcoming webinar and learn how to streamline your product development processes, infuse product thinking across the organization, and bridge the gap between vision and delivery.

Management

Wazoku

JUNE 5, 2023

1st June 2023 – The International Rescue Committee (IRC), a global humanitarian organization that helps people affected by conflict and disaster, will soon launch two crowdsourcing campaigns to increase comfort and safety in women’s toilets in refugee camps and last-mile medicine delivery in Sierra Leone. These open innovation Challenges are the first of a series planned for the coming years.

Crowdsourcing 52

Crowdsourcing Open Innovation Innovation 52

Harvard Business Review

JUNE 5, 2023

Sponsor content from AMAZON BUSINESS.

Company 94

Company Management 94

IM Insights

JUNE 5, 2023

Innovators often have to push back on product requests. Giving everybody what they want means nobody gets what they want. Say no!

Innovation 52

Innovation 52

Harvard Business Review

JUNE 5, 2023

A leader must learn how to set long-term goals and timelines for her team.

Meeting 53

Meeting Learning How To Strategy 53

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr

Generative AI

Michael Roberto

JUNE 5, 2023

Source: Noam Galai Copyright: 2015 Getty Images Jennifer Hyman co-founded Rent The Runway and currently serves as the CEO. Recently, she spoke to Stanford University students about her experiences as an entrepreneur and leader. Hyman described a critical meeting when she was first beginning to conceive her idea for the business. She landed a meeting with fashion-giant Diane Von Furstenberg.

Meeting 29

Meeting Industry Design Learning 29

Planview

JUNE 5, 2023

At Planview, we strongly believe in the power of our employees to drive positive change. That’s why our Force for Good initiative encourages and supports employee volunteerism. We provide volunteering opportunities during work hours, enabling our employees to actively contribute their skills and time to better their communities. Through employee-led initiatives and corporate giving, we foster a culture of giving back, making a tangible impact.

Change 98

Change Collaboration Culture Resources 98