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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. We have been working closely with our healthcare clients to identify the right key performance indicators to create a new model for measuring marketing performance. Office of Civil Rights.

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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

Today, Language Models (LLM) are not only making enterprise decisions and operations efficient and straightforward, but they are also composing prose, poetry, and even generating images! ChatGPT stands out as a powerhouse in the realm of Generative AI. What are Large Language Models (LLM)?

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

The language model’s ability to generate human-like responses to text prompts has helped teams generate everything from content thought-starters to compelling ad copy to Excel formulas. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years.

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Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

Pressure inducing, industry specific factors such as – low contribution margins, increased competition, and low level of brand loyalty among customers are the key reasons for manufacturers and retailers to invest in statistical analysis of data. Perform What-If Scenario analysis and forecast sales. Identify sales opportunities.

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

Generative AI is a subset of artificial intelligence (AI), capable of generating text, images, or other media in response to prompts. In addition, sentiment analysis that involves automatic detection and interpretation of customer sentiment can now be real-time with generative AI. But first, let’s get the basics out of the way.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

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What Is Business Intelligence?

Collective Innovation

Business intelligence is the collection and analysis of data to support decisions at all levels of the organization. In order to have business intelligence one must first have knowledge and it must be accessible. This includes cost model analysis, company P/L, historical forecasts and revenue trends. Data Analysis.

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