Advertising Analysis Competition Marketing 
Brunner
NOVEMBER 13, 2019
After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Emotional marketing is an ironically scientific approach, one that takes into account the inner workings of the human brain, Sawyer explained.
Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.
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Acuvate
DECEMBER 20, 2018
Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.
Acuvate
MARCH 16, 2023
The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. Ultimately, it powers targeted and measurable marketing So, yes, CDPs can solve many of your data and insight bottlenecks.
Flying Fish Lab
FEBRUARY 19, 2024
Integrating these internal strengths into a brand marketing strategy can communicate a brand’s authenticity, ultimately fostering trust and credibility in consumers. Competitive Edge A competitive edge is a set of qualities that allows a business to outperform its rivals. They play distinct roles in portraying a company's image.
Acuvate
SEPTEMBER 2, 2023
In the fiercely competitive landscape where the war for talent doesn’t seem to relent, these simplification and efficiency superpowers can set apart the celebrated employers from the rest. Prioritizing exceptional customer experiences in today’s fiercely competitive marketplace remains crucial. CX demands personalization.
Acuvate
APRIL 3, 2023
These models, like GPT-3 and 4, BERT, and T5, have been proven to be remarkably adept at tasks like text classification, summarization, translation, and question-answering. These powerful AI models have found numerous applications across various industries, including chatbot development, sentiment analysis, and reporting.
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