Advertising Analysis Creativity Underperforming Technical Team 
Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting. Office of Civil Rights.
Moves the Needle
JULY 31, 2018
The business understands the market and has developed a proven, scalable blueprint to winning the market. Fast-growing startups often link compensation to achieving growth in a particular metric, such as advertising spend, or user engagement. A terrible incentive for creative business plan writing. Easier said than done.
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Boxes and Arrows
NOVEMBER 24, 2015
What is motivating is providing small business owners and their employees with information and tips on how to run the business successfully: things like offering free accounting software, coaching on social media best practices, and personal access to a member of the support team for assistance. This isn’t a bad thing.
CorporateIntel
DECEMBER 18, 2012
Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Here’s another—where was the segmentation analysis? Any ideas why?
Acuvate
JANUARY 31, 2023
With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. As always, there will be good and bad, but likely not the extreme cases so often discussed thus far. Similar tools are being developed for video, audio, 3D, and other technical fields.
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