Idea to Value
MARCH 14, 2024
Time pressure leading to lower creativity: Studies have shown that regular time pressure leads to people’s work being less creative. As a result, Less time available for mind wandering: Mind wandering , and even just productive procrastination , can be extremely beneficial to your creative output.
Brunner
JUNE 21, 2023
“We are 1) supporting other teams who are less familiar with the tool with their creative writing needs; 2) integrating it into another tool for a faster evaluation of paid search terms; and 3) exploring it as a means of consumer research.” I’ve found it really helpful when the creative juices just aren’t flowing.”
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Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. One weakness of marketing mix models is their lack of granular insights, such as those at the ad or creative level. Now apply that same concept to advertising. Office of Civil Rights.
Idea to Value
MARCH 11, 2016
In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Over the passing years, this ability has grown by leaps and bounds. So what comes next?
Brunner
JULY 12, 2023
In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising. With creative thinking and new strategies being implemented, Brunner is partnering with clients to find ethical ways to store and gather data.
Idea to Value
FEBRUARY 22, 2021
Amidst Zoom meetings, sales reports, trend analysis, and fighting to keep up with the competition, it’s easy to overlook workplace fulfilment on the never-ending list of tasks required to run your business. At the end of the day, your employees want to know that the work they’re doing for your organization is making a difference.
Acuvate
JANUARY 31, 2023
With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. With access to an open AI assistant, AI will become a new partner in creativity and productivity. Medical imaging analysis powered by AI can significantly improve accuracy and efficiency.
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