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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Over the passing years, this ability has grown by leaps and bounds.

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The Content Conundrum

Boxes and Arrows

There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process. We might argue that as designers that we have those skills, but then we shouldn’t rely so heavily on placeholder content in our designs.