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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Over the passing years, this ability has grown by leaps and bounds.

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The Content Conundrum

Boxes and Arrows

More than likely, that content was discussed, created, and iterated outside or separate from the core design review process and ultimately plugged into a content management system (or pasted into the code by a developer) much later in the development process. In advertising, copywriters often drive the creative process.