Advertising Article Design Product Strategy 
BrainZooming
NOVEMBER 13, 2015
It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. Increase focus for your team with productive strategy questions everyone can use.
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Basic design. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway?
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