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Branding Strategy – The Best Brand Promise EVER

BrainZooming

Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

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Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Increase focus for your team with productive strategy questions everyone can use.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

We’re happy to have them back today with an article adapted from a newsletter they published on a leadership training program Walmart is rolling out in its US stores. While the article mentions public relations benefits from this initiative, it does not mention training modules on customer interactions in the age of social media.

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. Indi Young’s article is a good starting point for the tradeoffs.