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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. The right talent comes first.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

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Innovations in Electric Vehicles and Energy Storage Materials

eZassi

Empower Ezassi’s open innovation consulting and technology scouting services to inspire the new energy initiatives your organization requires. That’s a compelling current technology channeled by the power of nature! Another advancement and R&D World award-winning innovation is Energy Inks.

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The Future of Corporate-Startup Collaboration

The Inovo Group

New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. They had recognized that many innovative initiatives fail in the early stage of development due to, among other things, a lack of secure funding.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

In 2013, I wrote a breakthrough article on the nascent examples of computers beginning to generate ideas in a way similar to human creativity. Here I revisit the article with all-new evidence showing how close we are to artificial creativity. Over the passing years, this ability has grown by leaps and bounds. So what comes next?

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

This article will change that. In this article, I will tell you about an exciting new innovation management method which your teams can use today in order to deliver complex innovation projects faster, cheaper, with lower risk and more alignment across all stakeholders involved. No wonder that around 96% of innovation projects fail.

Project 241
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A Beginner’s Guide to Web Site Optimization—Part 3

Boxes and Arrows

In this final article, we’ll cover communication planning and how to select the appropriate team and tools to do the job. Imagine if your team has just launched an A/B test on your company’s homepage, only to learn that another team had just released new code the previous day that had changed the homepage design entirely.